Definition
CRAFT is a prompt framework that ensures every prompt includes 5 components: Context (background), Role (who the AI should be), Action (what to do), Format (output shape), Tone (voice). It produces an average 62% quality lift over unstructured prompts on general tasks. CRAFT works because it forces specification of the four variables LLMs default to filling poorly when missing.
Example
Context: We're a B2B SaaS at $10K MRR. Role: Senior copywriter. Action: Write 3 headline variants. Format: Numbered list, ≤8 words each. Tone: Confident, no buzzwords.
When to use
Default for general tasks. Switch to Chain-of-Thought for reasoning, CARE for style matching.
Also known as
craft framework, craft prompting